For new sites, Temu still uses a low price promotion strategy. Log in to the Temu Malaysia website interface and you can see many discounts such as free shipping and large discounts.

The vast majority of products on the Malaysia website are priced below 100 Malaysian Ringgit (approximately RMB 157), with many best-selling products offering discounts as high as 50% or even more than 70%. However, there are also high value products as high as 300 Malaysian Ringgit (approximately RMB 471) or more.

At present, the competition among e-commerce platforms in Malaysia is fierce, with mainstream platforms including Shopee, PG Mall, Lazada, Zamora, etc. On the other hand, the complex logistics situation formed by local geographical factors also poses challenges for new players to enter the e-commerce market.

According to Lambert, since its launch in September last year, Temu has entered 40 countries and regions, gradually covering North America, Oceania, Western Europe, Latin America, Eastern Europe, Japan, South Korea, Southeast Asia, and the Middle East.